Automotive industry search engine optimization (SEO) is a critical component in the marketing strategy of an auto dealership, auto parts store or other business serving the automotive niche. Not only do you need a professional-looking website, you need an active presence in social media and to have your business profile that will rank in Google local maps. This is where our automotive SEO strategies come in to play and will help your business become more visible and rank for numerous keyword phrases.
Currently, prospective clients will review online profiles, websites and social media prior to making a significant purchase. The era is passing when dealers would attract the majority of their business through walk-on visitors to their car lots or from a passerby stepping into a brick-and-mortar store. Now, a dealership, auto service or auto parts website is an absolute because potential customers demand to know what offer and your prices before they spend their time going to your location.
Essentially, your website should function as sort of virtual showroom for your products and services in order to generate sales. When this is achieved, your sales reps sales conversions should dramatically skyrocket because the people who come to your location after visiting your website, want to be sold on what you have to offer.
In order to accomplish this outcome, your website must be optimized and rank for relevant keyword phrases. Additionally, your social media channel must display the best aspects of your business and these elements need to be backed up by positive reviews both on social media and your Google My Business local maps listing.
Does Our Auto Dealership SEO & Auto Parts SEO Increase Online Visibility?
Automotive SEO is the process of structuring a website tailored for auto dealerships, auto parts stores or niche auto services with content-rich, contextual pages that are structured around traffic driving keyword phrases.
A site must look trustworthy and have relevant content that keeps website visitors on the page. The site must encourage the visitor to take action – whether this is to buy a car, sell a car, speak with a sales rep, buy parts or use a specific automotive service.
As SEO – services experts, with a specific focus on auto dealership SEO, we consult our clients on what must be done to rank their websites and what needs to be added or changed in terms of the navigation links, page content, meta content, appropriate headlines, and what keywords to target so that your website will rank on page one in Google and other search engines.
How Our Automotive SEO Company Can Help Your Auto Dealership Get on Page 1
Some people like the big picture overview and others like to get down into the nuts and bolts details… There are actually strict and specific guidelines Google has outlined for ranking websites.
When SEO backlinking strategies are applied to an optimized website, the results are tremendous. If incorrectly applied, then the results are disastrous and costly. By using search engine optimization, automotive industry businesses dramatically enhance the odds of ranking of relevant keyword phrases. When this happens, the results are increased website traffic which means more opportunities for conversions and sales.
Below in the FAQ are some important factors that our automotive US SEO company is responsible for optimizing for our clients.
Frequently Asked Questions About Car Dealer SEO Strategies
On-Page SEO Optimization for the Auto Industry
An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.
SEO Meta Content Optimization by an Auto SEO Company
The meta description is the content that is displayed in the search engine results. It is a brief snippet of content appearing under the title of a search results that should cause the viewer to want to view the site and learn more. A meta description should be a compelling description of about 160 characters including relevant keywords to attract your target audience.
A page’s meta title is a crucial part of website optimization. For example, if a page on your site has a review of a 2020 Honda Civic, then a relevant meta title like “202 Honda Civic Review – Discover the Latest Features” could be used. A title like this tells both search engine crawlers and online searchers exactly what a website page is about and what information they should find there.
Auto Dealer SEO Keyword Research
One of the primary mistakes that businesses attempting to optimize their online presence is not creating a structured website based upon relevant keywords. Often they try to mix unrelated keywords and then feel frustrated because they can’t figure out why their website doesn’t rank very well – if at all. Choosing relevant keywords to target is a crucial part of any automotive industry SEO strategy.
Using a keyword tool like Google AdWords Keyword Planner will give some estimated search volume for specific keywords. There is a trick to using this tool though… it is created for advertisers, not for SEO. Traffic estimates are very generalized and often the more specific a keyword phrase is, the higher the conversion rate will be. We constantly emphasize to our clients that you don’t want to most traffic to your site, you want the highest converting traffic arriving to your site.
Auto SEO Agency Appropriate Use of Headers
Heading tags (namely H1-H3) are used to highlight the different sections of a webpage. Search engine crawlers contrast the relevancy of a page’s content with the header tag. On our client site’s we help them to determine the keyword phrases that a page can target and then we make sure they use these keyword phrases in their H1-H3 tags.
How to Perform Effective Automotive SEO?
How does an auto dealer perform effective automotive search engine optimization as a way to drive potential buyers to their websites and get more sales? Most auto and car dealers know that, today, the internet is the best place to advertise a used or new vehicle.However, what might have been effective in traditional marketing strategies to get more customers for automotive dealerships does not translate to effective SEO tactics to increase relevant local search results for automotive websites.
The management of a car dealership might hope that their internal staff can increase an auto dealer website's ranking, but in most cases they do not have the experience needed to do the activities that will drive targeted traffic to a website. At most, they might be able to do some visually-pleasing automotive website design, but when it comes to doing online research, keyword research, and the optimization necessary for SEO for car dealers they do not know where to begin.
It takes a lot of time and effort to test search engine algorithms to get an auto website ranked in the search engines. The following are three of the most important things to remember when doing any form of optimization for search engines like Google:
Search engine marketing for auto dealer websites requires original content that is keyword optimized
The first thing to do is to make sure that your auto dealer website utilizes unique and relevant content. This means that you have to do research to find out what keywords your target market and car dealership competitors are using to drive organic traffic. Once you have identified the relevant auto keywords then SEO content relevant to a car dealer, auto brands, and auto models need to be added to the dealership website.
Car dealer SEO requires a performance optimized website for an effective automotive SEO strategy
The second thing that you have to do is to make sure that your website is easy to navigate. A lot of webmasters have a difficult time ranking well in search engines because they are unfamiliar with the requirements for technical SEO for websites, and specifically, for car dealer websites. A car dealer website is going to need to be optimized for both desktop and mobile devices, because many new customers are going to be searching on their phones while out driving around and looking for other dealership websites.
Auto dealership search engine optimization campaign activities like link building and social media sharing
Once the basic site optimization has been complete like content optimization, keyword research, topical authority articles, meta descriptions, meta titles, relevant headers, and site performance testing has been completed then it is time for the next level of search optimization. Gaining a competitive edge over other dealerships will now come down to website authority, and authority can be increased through back link building activities.
High quality SEO needs a variety of branded and long tail keywords that are equally important as the primary keywords in the back link ratios. Using the right tools it is fairly easy to see what other websites are using for their best keywords and with a little bit of keyword optimization with quality content your website will increase traffic, rank better, generate more leads, and ultimately help your team sell more cars or vehicles.
How Does Sapid Start Automotive SEO Campaigns for Clients
The very first step that we take is to analyze which competitor websites are ranking in the search engines and what sort of digital marketing strategies are they using to stand out among other car dealers.
Competitor dealership site analysis
Search engine algorithms will give us an idea as to what auto dealers and car dealerships are doing in terms of the keyword phrases that they're targeting, the quality of content that they're using on their website, and how well that content is ranking in the search engine results.
Technical analysis of other car dealer websites
Website technical SEO search engine optimization is a critical component of online marketing in the context of auto dealer SEO since we need to analyze the strongest competitors website to understand what exactly is being done that allows this website to rank well in the search engines.
Keyword research for the auto industry
The next component of our digital marketing efforts defines much of our overal online marketing strategies and opportunities for search engine rankings it's fully understand the automotive market from the perspective of the consumer. This takes into consideration that there are numerous makes and models of vehicles. Additionally there will be searches for common keyword phrases regarding the overall industry such as "used car lots", "new car lots", "", "commercial vehicle dealerships" and much more.
In order to develop effective digital marketing strategies that fit within the context of our automotive SCO services, we need to understand who the ideal client is for the dealership and what such a person will ideally be searching for online. Our digital marketing strategy and he would research needs to take into consideration the difference between immediate local searches and relevant online keyword searches that are geographically driven.
For example there are a few keywords that will be relevant to Google maps or local search SEO such as the keyword phrase auto dealership near me. In the context of internet marketing, the phrase near me suggest a dynamic search that is highly relevant to google map search results because near me can literally be anywhere in the world but the results need to be restricted by either the mobile device location or the Internet IP address.
Common SEO tactics for automotive websites that generate good results in the search algorithms require what we referred to as topical authority. This means that you want to have as many articles on a website that are organized in a way so that potential vehicle or car buyers will be able to find a broad spectrum of their questions being answered on your website. There are not many SEO experts who have the resources or are willing to invest the time and doing topical SEO for car dealerships but once it is done, it has a very effective result on the website because you can take the same word or idea and help a customer begin their buying journey from your website.
Topical SEO authority for auto dealerships is a sure way to get the right keywords on your website and this will push it to the first page results in Google. Ranking higher using this natural way of generating you need to contact drive traffic to your website on a regular basis and will make your business receive more attention online because of its local SEO optimization.
We include topical authority website restructuring as one of our best practices because it provides a specific type of content for the person who is doing deep searches for specific questions. It is the best way we can apply our marketing services to a client's site and generate a long-term organic ranking result for our clients.
Content analysis is another way to make sure that the search engines fully understand what is being done when digital marketing strategies are being used to trigger search it engine algorithms for auto dealers. This is the very same process that we used to increase our own search engine rankings because we know that a critical component of online marketing is having the best and most optimize contact on every single webpage.
Search campaigns activation
With clients website is fully set up for national or local car dealer SEO, we launch our back we can campaigns and use social media to trigger search engine algorithms for best ranking results.
Examples of Sapid's Sub-Niches & Services Being Targeted