Cannabis search engine optimization (SEO) is a critical component in the marketing strategy of a cannabis-related product, brand, dispensory, or other business serving the cannabis niche. Not only do you need a professional-looking website, you need an active presence in social media and to have your business profile that will rank in Google local maps. This is where our cannabis search engine optimization services & strategies come in to play and will help your business become more visible and rank for numerous keyword phrases.

Essentially, your website should function as sort of virtual showroom for your cannabis products in order to increase awareness, interest, and ultimately generate sales.

In order to accomplish this outcome, your website must be optimized and rank for relevant cannabis keyword phrases. Additionally, your social media channel must display the best aspects of your business and these elements need to be backed up by positive reviews both on social media and your Google My Business local maps listing.

An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.

One of the primary mistakes that businesses attempting to optimize their online presence is not creating a structured website based upon relevant keywords. Often they try to mix unrelated keywords and then feel frustrated because they can’t figure out why their website doesn’t rank very well – if at all. Choosing relevant keywords to target is a crucial part of any automotive industry SEO strategy.

Using a keyword tool like Google AdWords Keyword Planner will give some estimated search volume for specific keywords. There is a trick to using this tool though… it is created for advertisers, not for SEO. Traffic estimates are very generalized and often the more specific a keyword phrase is, the higher the conversion rate will be. We constantly emphasize to our clients that you don’t want to most traffic to your site, you want the highest converting traffic arriving to your site.

Heading tags (namely H1-H3) are used to highlight the different sections of a webpage. Search engine crawlers contrast the relevancy of a page’s content with the header tag. On our client site’s we help them to determine the keyword phrases that a page can target and then we make sure they use these keyword phrases in their H1-H3 tags.